An early-stage startup began developing an aircraft rental platform designed for hobby pilots. After two years of development by the founder and a junior engineer, the non-technical founder sought Keiboarder's expertise for an external review. Although payment platform integration was repeatedly cited as the final step, it had been indefinitely delayed. Keiboarder's assessment revealed critical issues that rendered the platform unsuitable for production but amenable to refinement as a demo for attracting investors.
The startup faced numerous challenges:
- Unclear Requirements: The project lacked clear feature definitions and a well-defined timeline.
- Disorganized Front-End: The user interface was cluttered, non-responsive, and lacked a cohesive design.
- Inconsistent Branding: There was no established branding strategy, with missing color schemes and typography guidelines.
- Incomplete Backend Integration: The absence of a robust backend resulted in minimal data transmission and inaccurate data storage.
- Payment Integration Issues: The system could not incorporate payment functionalities without compromising customer data integrity.
- Limited User Functionality: The platform offered only view-only access, lacking genuine sign-up or authentication processes.
- Inefficient Core Operations: Basic functionalities often failed to produce the desired outcomes, hindering user interaction.
- Faulty Profile Management: The profile page suffered from oversized images and non-functional elements.
- Missing Administrative Oversight: The platform lacked administrative tools to manage or monitor user activity.
Keiboarder implemented a comprehensive set of improvements:
- Strategic Feature Review: Keiboarder met with the founder to identify and prioritize essential features for a compelling demo.
- Front-End Refinement: The user interface was enhanced to provide a smooth, crisp, and visually appealing experience.
- Unified Branding Development: A consistent branding structure was established, including appropriate colors and fonts.
- Language and Content Optimization: Application language was revised for clarity, consistency, and user-friendliness.
- Enhanced Sign-Up Functionality: The Sign-Up page was redesigned to include robust account creation capabilities.
- Robust Data Management: Data storage processes were improved to accurately handle information for regular and pilot users, and reliable data retrieval and modification systems were implemented.
- Administrative Module Creation: A comprehensive administrator module was developed, providing an overview of user actions and options to manage user activities and add new administrators.
- Profile Page Overhaul: The profile section was revamped to ensure a cleaner layout and fully functional user registration.
- Data Architecture Documentation: A detailed Entity-Relationship Diagram (ERD) was produced and shared to clearly illustrate data connections for future development and reporting.
The platform was transformed into a polished, demo-ready solution, enabling the founder to effectively showcase its potential to investors. These enhancements significantly improved user experience, data integrity, and administrative oversight, laying a solid foundation for future development.
Keiboarder's work led to significant positive business outcomes:
- Attracting Investment: The polished demo enabled the founder to effectively showcase the platform's potential, increasing the likelihood of securing investment.
- Enhanced User Experience: Improvements to the front-end, language, and user functionality created a more engaging and user-friendly experience.
- Improved Data Integrity: Robust data management practices ensured accurate and reliable data storage and retrieval.
- Efficient Platform Management: The administrative module provided the founder with the tools to effectively manage and monitor user activity.
This case study provides valuable insights for technology leaders:
- Focus on MVP for Investors: When seeking investment, a polished and functional demo is crucial for showcasing the product's potential.
- Prioritize User Experience: A well-designed and user-friendly interface is essential for user engagement and adoption.
- Data Integrity is Critical: Accurate and reliable data management is fundamental to the success of any platform.
- Address Technical Debt: Identifying and addressing technical debt early on can prevent major problems and improve the overall quality of the application.
- External Expertise Adds Value: Engaging external experts can provide valuable insights and accelerate development efforts.